What is the main purpose of TATEYAMA GIN's new "LIQUID DESIGN PROJECT"?

The project aims to reposition TATEYAMA GIN as a collaborative development partner, moving beyond traditional contract manufacturing to offer co-creation capabilities.

What is the inaugural collaboration under the "LIQUID DESIGN PROJECT"?

The first collaboration is with creative company 301 and the venue "No.", resulting in the creation of an original gin named "TATEYAMA GIN BLACK LABEL".

When and where will the launch event for "TATEYAMA GIN BLACK LABEL" be held?

The launch event is scheduled for April 28, 2026, and will take place at "No." in Yoyogi Uehara.

What kind of services does the "LIQUID DESIGN PROJECT" offer to businesses?

The project offers bespoke craft gin development for restaurants, hotels, and brands, including concept creation, branding, and cocktail development in partnership with 301.

What is the "BRAND TO BOTTLE" philosophy introduced by TATEYAMA GIN?

This philosophy emphasizes designing taste from a core concept or theme and integrating naming, visual identity, and serving experiences into the gin's development.

AI News NQ Analysis

TATEYAMA GIN Launches "LIQUID DESIGN PROJECT" to Infuse Brand Philosophy into Bottles.

NQ Score 61/100

N1 Content Completeness 7

AI Summary (NQ-processed)

TATEYAMA BREWING Co., Ltd., a craft gin manufacturer, initiated the "LIQUID DESIGN PROJECT" on the 5th anniversary of TATEYAMA GIN. This project aims to transform TATEYAMA GIN from a contract manufacturer into a co-development partner, focusing on co-creation of taste and experience. The first product, "TATEYAMA GIN BLACK LABEL," was co-developed with creative company 301 and Yoyogi Uehara's "No." A launch event is scheduled for April 28, 2026, at "No.".

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Frequently Asked Questions

Q: What is the main purpose of TATEYAMA GIN's new "LIQUID DESIGN PROJECT"?: A: The project aims to reposition TATEYAMA GIN as a collaborative development partner, moving beyond traditional contract manufacturing to offer co-creation capabilities.
Q: What is the inaugural collaboration under the "LIQUID DESIGN PROJECT"?: A: The first collaboration is with creative company 301 and the venue "No.", resulting in the creation of an original gin named "TATEYAMA GIN BLACK LABEL".
Q: When and where will the launch event for "TATEYAMA GIN BLACK LABEL" be held?: A: The launch event is scheduled for April 28, 2026, and will take place at "No." in Yoyogi Uehara.
Q: What kind of services does the "LIQUID DESIGN PROJECT" offer to businesses?: A: The project offers bespoke craft gin development for restaurants, hotels, and brands, including concept creation, branding, and cocktail development in partnership with 301.
Q: What is the "BRAND TO BOTTLE" philosophy introduced by TATEYAMA GIN?: A: This philosophy emphasizes designing taste from a core concept or theme and integrating naming, visual identity, and serving experiences into the gin's development.