Vector Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Koji Nishie; Tokyo Stock Exchange Prime: 6058; hereinafter "Vector") has been focusing on communication support utilizing short-form videos since around Autumn 2025, supporting a wide range of industries including consumer goods, food and beverages, cosmetics, tourism and leisure, and BtoB companies, to expand awareness and create continuous touchpoints with consumers. Among these, we are particularly focusing on UGC (User Generated Content)-style short-form videos produced based on actual usage scenarios and impressions, and the deployment of our own SNS media accounts that introduce brands and products from a third-party perspective. The number of SNS media accounts operated by the Vector Group has now surpassed 120. This further strengthens our system for providing end-to-end support, from strategy planning and video production to SNS distribution and advertising delivery, accelerating our PR-driven short-form video support. ■Entering an Era Where Short-Form Videos Influence Decision-Making In recent years, consumer media consumption behavior has changed significantly. With internet usage time exceeding television viewing time, contact with SNS and video content is also expanding. Among these, short-form videos are increasing their presence as a communication method for creating continuous touchpoints with consumers, as they are easily delivered to a wide range of users due to the algorithms of each SNS platform. Furthermore, with the launch of TikTok Shop in Japan, an environment is being established where the journey from encountering a product to purchasing it is seamless on TikTok, and opportunities for information gathering and product understanding starting with short-form videos are further expanding. Against this market backdrop, the need for marketing measures utilizing short-form videos is growing among companies. ■"PR x Short-Form Video" Support System Leveraging the expertise Vector has c