Job Hunting Shifts from "Search" to "Empathy": Full-Scale Launch of a "Customer Acquisition Ecosystem" Integrating SNS, Video Media, and In-Person Events
NQ Score
50/100
AI Summary (NQ-processed)
Vector Inc. has fully renewed its video recruitment platform "JOBTV" to support short videos and launched a new UI, officially starting a "customer acquisition ecosystem" that integrates SNS, video media, and in-person events to shift job hunting from "search" to "empathy."
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Frequently Asked Questions
- Q: What has changed with the JOBTV renewal?
- A: JOBTV has been fully revamped with a new UI/UX supporting short videos, and a customer acquisition ecosystem implementing the "SEESAS" purchasing behavior model for the SNS era in new graduate recruitment has officially launched.
- Q: Why is job hunting shifting from "search-based" to "empathy-based"?
- A: Generation Z prioritizes time efficiency and increasingly discovers and selects companies through SNS recommendations, making "empathy" through videos that convey a company's real culture and passion crucial.
- Q: Are there any costs for producing recruitment videos?
- A: Under JOBTV's new package, recruitment video production for companies is offered with zero initial cost. Professional creators handle planning, shooting, and editing.