It is a recruitment platform where students can 'empathize' with a company's culture and meet them through SNS recommendations and short videos, rather than text-based searches.

What is the SEESAS model?

It refers to a new form of information consumption in the SNS era for Generation Z, starting with Sympathy (empathy) and Share (sharing).

What are the benefits for companies to adopt this?

It allows companies to convey their authentic culture through videos, which is hard to do with text, and effectively reach Generation Z through SNS sharing and collaboration.

AI News NQ Analysis

Job Hunting Shifts from 'Search' to 'Empathy': Full-Scale Launch of an 'Attraction Ecosystem' Integrating SNS, Video Media, and In-Person Events

NQ Score 78/100

N1 Content Completeness 7

AI Summary (NQ-processed)

Vector Inc. has relaunched 'JOBTV,' a recruitment media platform optimized for Gen Z. Implementing the 'SEESAS' behavior model, it transitions from traditional text-search job hunting to an 'empathy-based' approach utilizing short videos and SNS.

AI Analysis

Frequently Asked Questions

Q: What is JOBTV?: A: It is a recruitment platform where students can 'empathize' with a company's culture and meet them through SNS recommendations and short videos, rather than text-based searches.
Q: What is the SEESAS model?: A: It refers to a new form of information consumption in the SNS era for Generation Z, starting with Sympathy (empathy) and Share (sharing).
Q: What are the benefits for companies to adopt this?: A: It allows companies to convey their authentic culture through videos, which is hard to do with text, and effectively reach Generation Z through SNS sharing and collaboration.