Takeuchi Pharmaceutical Co., Ltd. (Headquarters: Nishi-Gotanda, Shinagawa-ku, Tokyo; President and CEO: Yutou Ogura), a company engaged in D2C and OEM businesses for health foods and cosmetics, as well as wholesale distribution, announces that its men's wax hair removal and depilatory brand, Men's Gorilla, has surpassed a cumulative total of approximately 5,000 retail stores nationwide. In recent years, the men's beauty market has been expanding. According to the "Survey of Service Industries" published by Japan's Ministry of Economy, Trade and Industry (METI), the esthetic salon market is growing, with increasing interest in beauty services for men. Additionally, due to the widespread use of social media and the normalization of online meetings, awareness of personal appearance and grooming has become more important than ever. Meanwhile, the hair removal salon industry has recently undergone restructuring due to changing business conditions. According to a survey by Teikoku Databank, in 2024, the number of hair removal salon bankruptcies reached 16—the highest on record for the second consecutive year. Against this backdrop of market change, attention is increasingly turning to at-home self-care solutions, as consumers seek convenient alternatives to ongoing salon visits. Men's Gorilla has focused on this growing self-care demand, developing products under the concept of "easy men's grooming at home." The brand offers a range of convenient, at-home products, including its flagship nose hair wax removal kit, depilatory creams, and wax hair removal sheets. As a result, the product line has been widely adopted across drugstores, home centers, discount stores, and other retail channels nationwide, reaching a cumulative total of approximately 5,000 stores. Furthermore, the flagship product, "Men's Gorilla Nose Hair Wax Removal Kit (3 uses)," has shipped over 180,000 units cumulatively, and the entire Men's Gorilla series has surpassed 1 million units sold across both e-