Takara Shuzo Co., Ltd.'s "Hō CRAFT" has won the Gold Award at the 5th "Hokkaido Souvenir Grand Prix," hosted by FM NORTH WAVE. "Hō CRAFT" is a product characterized by its gorgeous and rich aroma, made with straight juice from "Niagara," a variety of grape cultivated in Yoichi Town, Hokkaido, and a unique grape spirit. Furthermore, the richness of barrel-aged shochu is added, creating a crisp, dry, yet deep flavor. It pairs well with Hokkaido's soul foods such as robatayaki and jingisukan, enhancing their richness and umami while leaving a light aftertaste, making it enjoyable with meals. By limiting sales to Hokkaido, it caters to the unique food culture and preferences of the region, supporting local consumption. As a Hokkaido-limited product with a craft-like bottle design, it is also suitable for souvenir demand and has been a long-loved item since its release in 2019. The judging comments included: "The design is highly praised for its clear label and intuitive product information. The gorgeous aroma unique to the Niagara grape and the crisp, less sweet taste are well-received, and its compatibility with food is also a charm. It is considered to be accepted by a wide range of people due to its drinkability, making its popularity understandable. The balance with the price is also good, and it can be said to be a suitable product as a souvenir, a craft highball that allows you to feel the essence of Hokkaido." We will continue to create new deliciousness and value in "washu" (Japanese sake/spirits) with our proven technology, contributing to the rich and smiling lives of our customers. ["Hō CRAFT" Product Overview] Category: Liqueur (Carbonated) Alcohol Content: 8% Fruit Juice Content: 3% Volume/Container: 330ml/Bottle Packaging: 12 bottles in a cardboard box Suggested Retail Price (excluding tax): 338 yen Sales Region: Hokkaido Limited ◆ About the initiative for the region-limited craft highball "Hō CRAFT" 1. Leading up to the birth of "Hō CRAFT" Even before "Hō