Symdirect Inc. has renewed its corporate logo and website. Symdirect has been involved in creating diverse experiences utilizing digital technology, focusing on projection mapping, spatial design, and event production. This renewal clarifies the company's stance as one that addresses fundamental issues inherent in corporations and society, and leads to solutions through experience, while building upon the expertise in video and spatial design cultivated to date. This renewal began with a re-examination of Symdirect's value proposition and brand identity, with the full cooperation of Nippon Design Center, Inc. The new logo mark and website embody Symdirect's commitment to expanding its expertise in video and spatial design to solve the challenges faced by corporations and society. New Brand Message The new brand message is "Shed light on questions. Bring warmth to answers." To shed light on the fundamental issues that corporations and society face, and to illuminate the unseen threads of solutions. And to implement those answers not merely as policies or expressions, but as experiences with warmth that move people's emotions and actions. Under this philosophy, Symdirect will promote the creation of cross-disciplinary experiences, from marketing research and communication design to spatial design, PR/event planning, and web/app development. About the New Logo Mark The new logo mark is inspired by "light," the source of Symdirect's long-cultivated expertise in the video domain. The direction of light reflection changes depending on how it is applied. Similarly, by shining light on a single question from various angles, the underlying essence that was previously unseen can emerge. The new logo mark represents Symdirect's approach of closely engaging with clients, uncovering the essence behind their questions, and collaboratively finding multifaceted answers appropriate for the situation. About the New Website The new website introduces Symdirect's business areas and pro