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SWAG Produces Immersive 'Ehtel - "Release" Party-' to Showcase Energy Drink Brand's Universe

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AI Summary (NQ-processed)

SWAG Inc. will produce and direct 'Ehtel -"Release" Party-', an experiential event celebrating the launch of the energy drink brand Ehtel. Held from July 22 to August 28, 2026, at Shibuya Stream Hall, the event features a pop-up store on 4F and a sensory exhibition on 5F–6F.

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Frequently Asked Questions

Q: Where is the 'Ehtel -"Release" Party-' being held?
A: It will be held at Shibuya Stream Hall in Shibuya, Tokyo, utilizing floors 4F to 6F for an immersive experience.
Q: Who is organizing the Ehtel event?
A: Hosted by UKAB Lab, with production and direction by SWAG Inc., a specialist in spatial experience design.
Q: What is the unique taste of Ehtel?
A: Taglined 'Unforgettably Sour,' Ehtel stands out with its intense, stimulating sourness unlike typical energy drinks.