Are the challenges of in-housing for Japanese companies similar to those in Taiwan?

Yes. Issues such as reliance on agencies, lack of data infrastructure, and internal skill gaps are common challenges observed in the Taiwanese digital marketing market as well.

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Switch Media Launches 'In-House Roadmap Diagnosis' to Visualize Bottlenecks in Digital Ad Operations

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Switch Media has launched a new service, 'In-House Roadmap Diagnosis,' to support companies in bringing digital advertising operations in-house. By answering a few questions, companies can identify the reasons for stagnation in their in-house transition across five categories and immediately receive a prioritized action plan.

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Frequently Asked Questions

Q: Are the challenges of in-housing for Japanese companies similar to those in Taiwan?: A: Yes. Issues such as reliance on agencies, lack of data infrastructure, and internal skill gaps are common challenges observed in the Taiwanese digital marketing market as well.