Svenson Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Yoshinori Kodama), a haircare manufacturer, will hold its "Summer Wig Campaign" from Wednesday, July 1, 2026, to Friday, July 31, 2026, at all Ladies Svenson stores nationwide. This campaign aims to recreate customers' ideal hairstyles using wigs. The Ladies Business Division of Svenson values women's "individuality" and provides products and services that support their beauty at every stage of life. Our wigs combine fashion and functionality, offering a wide variety of designs to address concerns related to age and lifestyle. As women age, many harbor the desire to "regain the hair I had in my younger days" or "try a hairstyle I've always admired." This campaign is designed to fulfill such aspirations through Svenson's advanced technical expertise. Using high-quality products, proven techniques, and our unique "Jewelry Color®" hair extensions, we will accurately recreate the ideal styles our customers envision. ◆Natural Style Recreation Our specialized staff, who are licensed beauticians with extensive wig styling experience, will thoroughly listen to each customer's wishes to recreate their ideal hairstyle. We aim for a natural finish that is indistinguishable from real hair, making detailed adjustments to suit each customer's head shape and facial contours to create a hairstyle that looks naturally fitting. Image of a consultation Jewelry Color® ◆Color Freedom With the interchangeable "Jewelry Color®" wig hair extensions, color changes are completely customizable. You can enjoy bright or vivid colors that would normally require bleaching of natural hair, without worrying about damage to your hair or scalp, and match them to your fashion or mood. ◆Dream Hairstyles Made Possible Wigs allow you to easily try hairstyles you may have given up on, thinking "It wouldn't suit me" or "It's too difficult for my age." From natural styles that replicate your everyday look to stunning styles for seasons or