Value Innovation Inc. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Kazushige Minami) will nationally distribute two new commercials for its "Thin Wallet," which has received the Good Design Award, from July 1, 2026, on Amazon Prime Video. The commercials, titled "Men's Version" and "Women's Version," are from the brand "abrAsus (abrasus)," which proposes comfortable lifestyles through functional design. ■ About the New CM "Men's Version" The "Men's Version" begins with the direct copy, "That thickness is so last year." It transitions to the message "Smartness is Thinness," discarding the sight of bulky wallets bulging in pockets. While presenting the achievement of receiving the Good Design Award, it emphasizes the thickness of 13mm, less than half that of conventional wallets. It reveals that the secret to its thinness lies in a patented structure where cards and coins do not overlap, and sequentially showcases its features: storage for up to 5 cards, coins, and bills, and even a secret pocket for keys. It concludes with the phrase "Even overwhelmingly lighter," ending with the abrAsus logo. The structure questions the "norm" of wallets. ■ About the New CM "Women's Version" The "Women's Version" starts with the question, "Isn't it time to graduate from that thickness?" Along with the message "Thin is Cute," it visually presents its compactness in comparison to long wallets. While appealing to its 13mm thickness that fits neatly even in small bags, it introduces its storage capacity of 10 bills, 15 coins, and 5 cards. The paradoxical messages "Compact yet large capacity" and "Yet, incredibly thin" follow, concluding with the abrAsus logo after showing its abundant color variations and the achievement of receiving the Good Design Award. The structure is tailored to women's everyday bag situations. ■ New CM Overview Title: "Thin Wallet" Men's Version / Women's Version Distribution Start Date: From July 1, 2026 (Wednesday) Distribution Platform: Amazon P