What is Suntory's 'New Value Creation Project'?

It is a global initiative to develop new beverages that promote physical and mental health and mood shifts, focusing on 'wellness care' and 'mood shift' rather than traditional frameworks like tea and coffee.

What are the features of 'Suntory Hy! Water Lock' launched in Thailand?

It is a new hydration drink designed for office workers in urban areas who spend time in air-conditioned environments, with a focus on maintaining body hydration.

What products will be launched in Japan?

Starting from April 2026, 'Locomoa WATER' and 'Sesamin 100', which utilize health ingredients, will be launched as the first products.

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New Value Creation Project Policy: Expanding Portfolio by Promoting New Value Creation Domestically and Internationally Centered on 'Wellness Care' and 'Mood Shift'

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Suntory Beverage & Food launches a new global product strategy based on 'Wellness Care' and 'Mood Shift'. They will roll out new RTD beverages, including a hydration drink in Thailand and health-focused waters in Japan in spring 2026.

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Frequently Asked Questions

Q: What is Suntory's 'New Value Creation Project'?: A: It is a global initiative to develop new beverages that promote physical and mental health and mood shifts, focusing on 'wellness care' and 'mood shift' rather than traditional frameworks like tea and coffee.
Q: What are the features of 'Suntory Hy! Water Lock' launched in Thailand?: A: It is a new hydration drink designed for office workers in urban areas who spend time in air-conditioned environments, with a focus on maintaining body hydration.
Q: What products will be launched in Japan?: A: Starting from April 2026, 'Locomoa WATER' and 'Sesamin 100', which utilize health ingredients, will be launched as the first products.