<Event Report> "TOKYO SUNROCKERS" Kicks Off! "BRAND NEW STAGE" Presentation Held

Q: What are the key facts in this article?

Sunrockers Shibuya announced a major rebranding, including a new club name "TOKYO SUNROCKERS" from the 2026-27 season. The home town will relocate from Shibuya Ward to Koto Ward, and the club colors and logo will also be refreshed. Under the management participation of Sega Sammy Group, they aim for a new challenge in B.LEAGUE PREMIER.

Q: What is the direct answer?

Sunrockers Shibuya announced a major rebranding, including a new club name "TOKYO SUNROCKERS" from the 2026-27 season. The home town will relocate from Shibuya Ward to Koto Ward, and the club colors and logo will also be refreshed. Under the management participation of Sega Sammy Group, they aim for a new challenge in B.LEAGUE PREMIER.

Q: What is the source and date?

Source: https://prtimes.jp/main/html/rd/p/000000314.000035880.html | Date: Date unavailable

Sunrockers Shibuya (operated by Sunrockers Co., Ltd.; Headquarters: Shinagawa-ku, Tokyo; Representative Director and President: Yasunori Kanda), a member of the Japan Professional Basketball League (B.LEAGUE) First Division, held an event "BRAND NEW STAGE" to announce a new stage for the club from the 2026-27 season. At this event, the outline of the rebranding, including the refresh of the new club name, club colors, and club logo, was announced. Many fans, partners, and media representatives participated, and a total of approximately 10,000 people watched the presentation through the venue and YouTube live streaming. The club is scheduled to relocate its home town from Shibuya Ward, where it has been based for 10 seasons, to Koto Ward, in conjunction with the B.LEAGUE PREMIER, which will commence from the 2026-27 season. Next season will also mark the 91st anniversary of the club's founding, a significant milestone for the club to take a new step forward. This presentation was held as an opportunity to widely share the club's brand reconstruction and future direction. ◾️Thoughts on Sega Sammy Group's participation in club management and rebranding for B.LEAGUE PREMIER At the beginning of the event, Haruki Satomi, Representative Director and President Group CEO of Sega Sammy Holdings Inc., took the stage. He spoke about the background of Sega Sammy Group's participation in club management, the reasons for aiming for B.LEAGUE PREMIER, and the determination behind this rebranding. He revealed that the group has been working on the project with great enthusiasm, viewing the first year of B.LEAGUE PREMIER and the relocation of the home town as "a new stage for Sunrockers." Subsequently, Yasunori Kanda, Representative Director and President of Sunrockers Co., Ltd., took the stage to explain the specific details of the rebranding. He introduced the process of re-examining the club's raison d'être and goals for the new stage, and the repeated dialogues and analyses conduc

<Event Report> "TOKYO SUNROCKERS" Kicks Off! "BRAND NEW STAGE" Presentation Held

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