Shuri Soap Co., Ltd. (Headquarters: Shuri Sueyoshi, Naha City, Okinawa Prefecture; President and CEO: Kyosuke Ogata), the company behind the Okinawa-based skincare brand “SuiSavon-Shuri Soap-”, announces the appointment of current Director Erika Yaya as Executive Director (Vice President) and current Executive Officer Yukiuko Koori as Director, effective June 26, 2026. These appointments aim to strengthen the company’s management foundation and maximize corporate value. (From left) Erika Yaya, Yukiuko Koori Background of the Appointments Currently, Shuri Soap Co., Ltd. operates 35 stores in total across Japan and overseas under its skincare brand “SuiSavon-Shuri Soap-”. The brand was founded in October 2016 and will mark its 10th anniversary this year. Originally centered on call center operations, the company launched its own retail business to provide a supportive environment for female employees returning to work after maternity leave—this initiative led to the birth of “SuiSavon-Shuri Soap-”. Starting with gentle, family-friendly soaps, the brand now offers a wide range of skincare, body care, and hair care products that harness the natural blessings of Okinawa. In May of this year, the company opened its first overseas store in Taiwan, marking its initial step into international markets. Under its vision of “Let Okinawa become a place for the world,” the company is committed to becoming a globally recognized cultural brand originating from Okinawa. To achieve sustainable growth and further enhance corporate value, the company has transitioned into a new management structure. While empowering women was the original catalyst for the brand’s creation, the new leadership—including these two newly appointed female executives—will further strengthen operational momentum and drive the company toward greater growth and advancement. Under this new structure, the company will further enhance its operational capabilities and continue striving toward sustained growth. Mess