New Mille-feuille Specialty Shop 'MILLI MILLI' to Open at Isetan Shinjuku on May 20, 2026

Q: What are the key facts in this article?

Shucrey Co., Ltd. will launch its new brand 'MILLI MILLI' at Isetan Shinjuku. This specialty shop features premium mille-feuille with an incredibly light 1944-layer pastry, blending traditional French techniques with Japanese materials and aesthetics.

Q: What is the direct answer?

Shucrey Co., Ltd. will launch its new brand 'MILLI MILLI' at Isetan Shinjuku. This specialty shop features premium mille-feuille with an incredibly light 1944-layer pastry, blending traditional French techniques with Japanese materials and aesthetics.

Q: What is the source and date?

Source: https://prtimes.jp/main/html/rd/p/000001562.000016051.html | Date: Date unavailable

Shucrey Co., Ltd. (President: Ryoichi Sakamoto, HQ: Minato-ku, Tokyo) will open a new brand, MILLI MILLI, at Isetan Shinjuku on Wednesday, May 20, 2026. ### Brand Overview MILLI MILLI is a new confectionery brand that reinterprets the traditional French mille-feuille through Japanese materials and sensibilities. It will open as an exclusive brand for Isetan Shinjuku on May 20, 2026. The brand pursues a harmony of light texture and multilayered flavors created by 1944 layers of puff pastry. These sweets are proposed not only as gifts but also as treats to make everyday moments a little more special. The name 'MILLI MILLI' is derived from 'Mille' (meaning a thousand in French), part of 'Mille-feuille,' repeated rhythmically to represent the lightness and overlapping layers of the pastry. ### 'Wearing Aesthetics': A New Form of Mille-feuille MILLI MILLI was born by overlapping traditional French mille-feuille with unique Japanese materials and delicate aesthetics. The goal was to create a flavor that is not overly flamboyant but remains memorable. By honing a delicate Japanese sensibility, the materials paired with the pastry were carefully selected, fusing Japanese elements with classic Western confectionery. The balance of taste and texture was meticulously designed, where different elements—pastry, cream, and chocolate—overlap to create a complex yet harmonious experience. Based on respect for tradition, the products were crafted to be light and approachable for everyone, while simultaneously conveying a sense of high quality through both visual and gustatory perfection. ### 'Choosing' as an Expression of Taste The brand concept is 'A Part of You.' Based on the premise that a gift reflects the giver themselves, the packaging and shoppers were designed with an aesthetic focus and meticulous attention to detail. The high visibility and impactful presence are designed to leave an impression at a glance, making it a product people instinctively trust to represent their

New Mille-feuille Specialty Shop 'MILLI MILLI' to Open at Isetan Shinjuku on May 20, 2026

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