[CULUMU Original Survey] What is the 'Illusion of Customer Understanding' that 72% of Companies Fall Into? Report Analyzing New Business Failure Patterns Released & 7-Part Webinar Series to Solve Challenges Held
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Inclusive design studio CULUMU has released a white paper, 'The Illusion of Customer Understanding That Derails Business,' analyzing the reality of customer understanding and failure factors in new business development. Concurrently, a 7-part webinar series will be held sequentially from April 22, 2026, to address the identified challenges and guide businesses towards societal implementation.