Sint-Truiden VV (hereinafter referred to as STVV) is pleased to announce that we have concluded a corporate sponsor agreement for the 2025-2026 season with LVUP Inc. (Headquarters: Nagoya City, Aichi Prefecture). This corporate sponsor agreement was reached because LVUP Inc. agreed with STVV's vision of supporting Japanese players, coaches, and business staff in their challenges in Europe and globally, and of acting as a bridge not only in sports but also between Japan and Belgium. [Comment from LVUP Inc.] "We are deeply honored to have concluded a corporate sponsor agreement with Sint-Truiden VV. At LVUP Inc., with the philosophy of 'Meaning in Life,' we aim to realize a society where each individual can overcome difficulties and setbacks to level up (LVUP) themselves. In life, everyone faces moments of challenge in areas such as romance, relationships, and work. However, beyond the challenge of overcoming that wall lies the encounter with a more grown self. Our mission is to be by their side during those challenges and to maximize each person's potential. STVV has built an environment for Japanese players, coaches, and business staff to challenge themselves on the world stage and has continued to support many such endeavors. This stance of 'supporting those who challenge themselves' deeply resonates with the philosophy that we at LVUP Inc. cherish. Both the world of sports and life are fundamentally the same. Only those who do not fear challenges and take a step forward can grow and see new horizons. Through this sponsorship agreement, we will, together with STVV, not only support those challenging themselves on the world stage but also contribute to the 'life level-up' of everyone challenging themselves in their respective lives, whether in romance, relationships, or careers. Moving forward, LVUP Inc. will continue to create new value as a company that believes in human potential and supports challenges." ■ Company Overview Company Name: LVUP Inc. Representative: