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About 1 in 3 Young People View B2B Company Information When Researching Business Partners; SNS Becomes a Starting Point for Decision-Making, Not Just Awareness

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AI Summary (NQ-processed)

J-Stream Inc. has published a survey report analyzing the relationship between SNS contact and corporate understanding formation among young people (employees and students in their 20s) regarding B2B companies. The survey found that 32.1% of respondents view B2B company information when researching business partners, revealing that SNS functions as an entry point for corporate understanding. The survey was conducted from March to April 2026, targeting 1,000 individuals.

AI Analysis

Frequently Asked Questions

Q: Who were the survey respondents?
A: 1,000 men and women nationwide aged 20-29 (employees and students).
Q: What was the survey period?
A: March to April 2026.
Q: What was the main finding?
A: The most common scenario for viewing B2B company information was when researching business partners, at 32.1%.