STORY&Co. Inc. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Taku Hosokawa), which operates under the slogan "Turning experiences into a baton," announces that its Harajuku-based embroidery and repair shop, PATCH&PLAY, will launch a new patch series by three creators starting July 3, 2026 (Fri). Since its opening in November 2025, PATCH&PLAY has been developing a creator patch series with illustrators and artists active nationwide. As of July 3, 2026, the lineup will include 24 creators and 200 types of creator patches. Three new illustrators are joining this time, including the first-ever Korean creator for PATCH&PLAY. Through a creator network expanding from across Japan, including Fukuoka, Nagoya, Kyoto, Osaka, Gifu, and Aichi, to South Korea, a diverse range of artistic worlds are being expressed through embroidered patches. From pop and colorful designs to retro aesthetics and unique character works, customers can enjoy freely customizing their clothes, bags, and hats with the unique expressions of each creator. Furthermore, by "wearing" creator works rather than just "displaying" them, PATCH&PLAY proposes a new lifestyle of casually enjoying art in everyday life. With the concept "Not back to normal, but to your style," PATCH&PLAY offers the experience of customizing clothes, bags, hats, and more to suit individual styles through patches, embroidery, and repairs. Creator patches are not mere decorations but tools for expressing what one loves, one's values, and memories. Through patches that express each creator's world through embroidery, we propose a new way to enjoy art by "wearing it." Wear works by your favorite creators or enjoy your own unique combinations. PATCH&PLAY will continue to deliver encounters with new forms of expression as a place connecting creators and customers. ■ Introduction of Other Featured Creators New Creators Joining July 2026 JEON HWANG IL ※ PATCH&PLAY's first creator from South Korea An illustrator skilled at express