Why did Alpen introduce the AI Shopping Agent?

To address issues like difficulty finding information on traditional e-commerce sites and provide an integrated experience, enabling customers to make confident purchases.

What features does the AI Shopping Agent offer?

It allows 24/7 chat consultations, provides personalized recommendations based on customer level and goals, and offers answers based on manufacturer-provided information.

Where can this service be used?

It is available on the product pages for Adidas's running and soccer items on Alpen's official online store.

What are the future plans for this service?

Alpen aims to expand its implementation to brands other than Adidas and to other sports/outdoor categories, promoting the standardization of AI-driven purchasing experiences.

What are the benefits of implementing AI?

Customers save time on information gathering and can choose products confidently. The company can expect improved customer experience and conversion rates.

AI News NQ Analysis

Alpen Official Online Store Introduces "AI Shopping Agent" Enabling In-Store-Like Consultation and Purchase Experience Online

Key facts

Alpen Official Online Store Introduces "AI Shopping Agent" Enabling In-Store-Like Consultation and Purchase Experience Online
Alpen Co., Ltd., a sports goods retailer, is launching an "AI Shopping Agent" on its official online store, Alpen Online, for Adidas Japan's running and soccer products. This new solution allows customers to consult with an AI via chat 24/7, receive personalized recommendations, and complete their purchases within the site, aiming to maximize the customer experience and alleviate online shopping anxieties. This initiative marks a first for Japan's sports e-commerce sector, with plans for future expansion to other brands and categories.
Source: PR TIMES
Date: Fri Jun 12 2026 20:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Alpen Co., Ltd., a sports goods retailer, is launching an "AI Shopping Agent" on its official online store, Alpen Online, for Adidas Japan's running and soccer products. This new solution allows customers to consult with an AI via chat 24/7, receive personalized recommendations, and complete their purchases within the site, aiming to maximize the customer experience and alleviate online shopping anxieties. This initiative marks a first for Japan's sports e-commerce sector, with plans for future expansion to other brands and categories.

Citation: Alpen Official Online Store Introduces "AI Shopping Agent" Enabling In-Store-Like Consultation and Purchase Experience Online (Fri Jun 12 2026 20:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Fri Jun 12 2026 20:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Alpen Co., Ltd., a sports goods retailer, is launching an "AI Shopping Agent" on its official online store, Alpen Online, for Adidas Japan's running and soccer products. This new solution allows customers to consult with an AI via chat 24/7, receive personalized recommendations, and complete their purchases within the site, aiming to maximize the customer experience and alleviate online shopping anxieties. This initiative marks a first for Japan's sports e-commerce sector, with plans for future expansion to other brands and categories.

AI Analysis

Frequently Asked Questions

Q: Why did Alpen introduce the AI Shopping Agent?: A: To address issues like difficulty finding information on traditional e-commerce sites and provide an integrated experience, enabling customers to make confident purchases.
Q: What features does the AI Shopping Agent offer?: A: It allows 24/7 chat consultations, provides personalized recommendations based on customer level and goals, and offers answers based on manufacturer-provided information.
Q: Where can this service be used?: A: It is available on the product pages for Adidas's running and soccer items on Alpen's official online store.
Q: What are the future plans for this service?: A: Alpen aims to expand its implementation to brands other than Adidas and to other sports/outdoor categories, promoting the standardization of AI-driven purchasing experiences.
Q: What are the benefits of implementing AI?: A: Customers save time on information gathering and can choose products confidently. The company can expect improved customer experience and conversion rates.