Danish sportswear brand hummel has been decided as the uniform partner for Aleeza Aichi, which announced its rebranding ahead of the 2026-27 season of the Daido Life SV.LEAGUE WOMEN, set to open in October 2026. The club held a rebranding press conference in Nagoya City on June 30, where they also unveiled the new uniforms. SV League's Aleeza Aichi Aleeza Aichi's predecessor was a volleyball club founded in 1951, and it was known as Queens Kariya until the 2025-26 season. Ahead of the 2026-27 Daido Life SV.LEAGUE WOMEN season, the club has undergone a rebranding, adopting the coined name ALEEZA (meaning a combination of Ally, signifying friends and companions, and Breeze, signifying wind and gusts), expanding its operational area to encompass all of Aichi Prefecture, and will now operate as Aleeza Aichi. To rebrand as Aleeza Aichi, extensive interviews and discussions were held with management, players, staff, and fans, leading to the establishment of new mission and vision statements. The mission is "To support everyone's 'positive first step,'" and the vision is "To keep showcasing challenges." The daily practices and efforts that constitute their growth process will also be actively communicated. By sharing the "growing story" of continuous challenges and solidarity with fans, the club aims to become a team that fans can passionately support and a presence that can encourage others to take a step forward. At the press conference, Representative Hidenori Kitakawa stated, "Today is not the completion of our new brand, but the start with our fans, sponsors, and the local community. We ask that you become our ALLY (companion) and help us build a wonderful future together." Team Coordinator Erika Araki added, "The value of 'connecting' in volleyball extends beyond sports; it is a means to 'connect' people and revitalize the region. Centered around our new base, we aim to create a place with a sense of unity and sustainability throughout the club." New Uniforms Express