System Research Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture), which operates "Souseisaku Mall Alulu" (hereinafter referred to as Alulu Mall), conducted a survey on "SNS and Sharing Likes" targeting men and women aged 24 to 50 nationwide. Survey Results - 41.5% have felt fatigue while viewing their favorite information on SNS or the internet. - The top reasons for feeling fatigue were "seeing critical posts" at 57.8% and "seeing posts that negate things I like" at 55.4%. - The reason for continuing to use SNS was "because the information is up-to-date" at 44.6%. - The desired characteristics for places to share information were "few negative posts and strong language" at 44.6%. Survey Results ■ Over 40% have "felt fatigue" while viewing their favorite information When asked, "Have you ever felt fatigue while viewing your favorite information online?", 41.5% responded "Yes." Reasons for SNS Fatigue: "Critical Posts" at 57.8%, "Negation of Liked Things" at 55.4% are Top Reasons When asked, "When do you feel fatigue?", "Seeing critical posts" was the most common at 57.8%. This was followed by "seeing posts that negate things I like" at 55.4%. SNS fatigue often brings to mind the sheer volume of information and the burden of interpersonal relationships. However, these results suggest that encountering words that negate one's "likes" is a significant source of burden. ■ What is desired are "places with less strong language" and "places to enjoy just by looking" When asked, "What kind of place would make you want to use it more for sharing information about things you like?", "Few negative posts and strong language" was the most common at 44.6%. This was followed by "places where you can enjoy just by looking, without posting" at 42.2%, and "places that are easy for people who aren't knowledgeable to view" at 37.3%. It is thought that not only the volume of posts and their reach, but also a safe viewing atmosphere and ease of enjoyment for those less familiar ar