Alulu Creative Goods Mall (hereinafter "Alulu Mall"), operated by System Research Co., Ltd. (headquartered in Nagoya, Aichi Prefecture), conducted a nationwide survey targeting women aged 25 to 44 on the topic of "lack of rest." Survey Results ・75.5% responded that they "sometimes feel they haven't recovered from fatigue." ・The top reason for not recovering from fatigue was "short sleep duration" at 56.3%. ・Top reasons for knowing how to recover from fatigue but not doing so: "no time" (32.5%), "too troublesome to continue" (25.2%), "don't want to spend money" (22.5%). ・Regarding the amount they are willing to spend monthly on fatigue recovery, over 80% said "less than ¥1,000." Detailed Survey Results ■ 75.5% Responded They "Don't Feel Fully Recovered from Fatigue" When asked, "Even after sleeping, do you sometimes feel you haven't recovered from fatigue?" 75.5% answered "yes." ■ Top Reason for Not Recovering: "Short Sleep Duration." Smartphone Use and Stress Each Around 40% When asked about reasons they feel they haven't recovered from fatigue, the most common response was "short sleep duration" at 56.3%. This was followed by "using smartphones before bed" at 41.1% and "high stress or too many things on my mind" at 40.4%. ■ The Top "Thing I'd Like to Do But Can't" Is Going to Bed Earlier. Nearly 40% Want to Reduce Smartphone Use When asked, "What would you genuinely like to do to recover from fatigue, but aren't doing?" the top response was "go to bed earlier" at 51.0%. This was followed by "reduce smartphone usage time" at 39.1% and "create time to do nothing" at 25.8%. What people feel they need to recover from fatigue isn't necessarily extraordinary. Simple, everyday actions like going to bed earlier, reducing smartphone time, and creating downtime ranked highest. ■ Top Reason for Not Doing These Things: "No Time." "Too Troublesome" and "Don't Want to Spend Money" Also Rank High Regarding why they aren't doing what they'd like to do to recover from fatigue, "no