Top Omiyage Selection Worry: 'Always Similar Items' at 52.8%. Most Desired Gift: 'Things I Wouldn't Buy Myself' at 51.8%
AI Summary (NQ-processed)
Alulu Mall, operated by System Research Co., Ltd., conducted a survey on omiyage (souvenir gift) selection among women aged 30–60 across Japan. Results show 82.0% bring gifts when visiting, yet 87.5% struggle with choices. The top concern is giving similar items repeatedly (52.8%), while recipients most appreciate 'things they wouldn't buy themselves' (51.8%), revealing a gap between giver and receiver expectations.
AI Analysis
Frequently Asked Questions
Q: What percentage of people bring omiyage?
A: 82.0% bring souvenirs when visiting, showing it's a well-established custom.
Q: What's the top concern when choosing omiyage?
A: 52.8% worry about giving similar items repeatedly, followed by not knowing preferences.
Q: What omiyage do people appreciate most?
A: 51.8% value items they wouldn't buy themselves—novelty matters.
Q: Who was surveyed?
A: 400 women aged 30–60 across Japan, via a crowdsourcing platform.
Q: What makes Alulu Mall unique?
A: It emphasizes producers' stories and craftsmanship behind each product.