40% of Online Ad Dissatisfaction Directed at Advertisers; Top Discomfort Reason: 'Interference with Browsing' at 73.7%
NQ Score
0/100
N1 Content Completeness
5
AI Summary (NQ-processed)
Arulu Mall, operated by System Research Co., Ltd., conducted a survey on annoying internet ads among 300 Japanese participants. Findings show 40.8% of users feel dissatisfaction toward the advertiser rather than the platform. The primary reason for discomfort is browsing interference, particularly during video streaming or goal-oriented activities.