Conspicuous 'Confirmation Behavior' in Online Purchases of High-Priced Items: 66.4% Check Reviews, 64.4% Compare – What are the Conditions that Drive Purchase?
NQ Score
42/100
N1 Content Completeness
5
AI Summary (NQ-processed)
A survey by System Research's 'Aruru Mall' reveals that 89.0% of online shoppers change their behavior based on purchase price. 'Confirmation behavior,' such as checking reviews and comparing products, becomes prominent for high-priced items, especially those over 10,000 yen, driven by a desire to 'avoid failure.'