It's Not Just About "Heavy Decorators": A Survey on "Oshi Goods" Decoration Culture Reveals Most Are "Occasional Customizers" and Highlights Demand for Personalization
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A survey conducted by "Creative Product Mall Alulu" (operated by System Research Inc.) targeting women aged 18-29 revealed that the majority of "oshi goods" (fan merchandise) customizers are "occasional customizers." The primary motivation for customization is a desire for "personalization," while "frequent customizers" also show a strong desire to "show off to others."