【2026 Heat Countermeasures Survey】Approximately Half Have No Purchase Plans, While Those Considering Purchases Show Earlier Awareness Compared to Last Year
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34/100
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4
AI Summary (NQ-processed)
According to a 2026 heat countermeasure survey conducted by Aruru Mall, operated by System Research Inc., approximately half of respondents have no plans to purchase heat countermeasure goods. However, over 40% are considering purchases, and among those, there's an increased awareness of preparing earlier than last year. This survey indicates that the underlying reasons are a sense of crisis due to intense heat and the desire for comfort.