90% of Online Shoppers Check Product Descriptions, But Only 30% Read Thoroughly; Top Reason for Abandonment is 'Too Long'
NQ Score
42/100
N1 Content Completeness
4
AI Summary (NQ-processed)
A survey by 'Alulu Creation Mall,' operated by System Research Co., Ltd., revealed that while 90% of online shoppers check product descriptions, only 30% read them completely. The primary reason for abandonment was 'too long,' and the key factor for purchase was 'being able to visualize usage.'