AI News NQ Analysis

Buy but don't use? Nearly 60% are 'satisfied without using'. Consumption spreading among youth who feel value in 'just owning'

NQ Score 50/100

AI Summary (NQ-processed)

System Research Co., Ltd. conducted a survey targeting women aged 15-29 regarding their consumption behavior. 56.0% responded that they were satisfied with a product even if they didn't use it, showing a shift in value from practical 'use' to emotional 'ownership'.

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Frequently Asked Questions

Q: Who is the target of the survey?
A: The survey targeted 400 women aged 15 to 29 nationwide.
Q: What percentage of people are satisfied without using the product?
A: 56.0% responded that they were satisfied even if they didn't use it.
Q: What is the main reason people collect familiar items?
A: The most common reason is 'because it looks cute' (54.9%).