Buy but don't use? Nearly 60% are 'satisfied without using'. Consumption spreading among youth who feel value in 'just owning'
NQ Score
50/100
AI Summary (NQ-processed)
System Research Co., Ltd. conducted a survey targeting women aged 15-29 regarding their consumption behavior. 56.0% responded that they were satisfied with a product even if they didn't use it, showing a shift in value from practical 'use' to emotional 'ownership'.
AI analysis data is not yet available.
Frequently Asked Questions
- Q: Who is the target of the survey?
- A: The survey targeted 400 women aged 15 to 29 nationwide.
- Q: What percentage of people are satisfied without using the product?
- A: 56.0% responded that they were satisfied even if they didn't use it.
- Q: What is the main reason people collect familiar items?
- A: The most common reason is 'because it looks cute' (54.9%).