Do many people buy rewards for themselves on e-commerce sites?

Yes, according to the survey, 54.2% of e-commerce users have experienced this, exceeding 60% especially among those in their 20s.

What do people mostly buy as a reward?

Across all age groups, 'sweets and gourmet foods' ranked first, and overall, more than 90% chose 'goods' over experiences.

How much do people usually spend on a reward?

About 60% spend 'under 5,000 yen' per purchase, making daily 'petit luxuries' in the range of a few thousand yen the mainstream.

AI News NQ Analysis

54.2% of E-Commerce Users Experience 'Self-Reward' Shopping: Over 90% Choose Goods, Only 1.0% Regret Their Purchases

NQ Score 80/100

N1 Content Completeness 9

AI Summary (NQ-processed)

Sporup Inc. conducted a survey on 'Self-Reward E-Commerce' targeting 500 e-commerce users. The results showed that 54.2% have experienced buying a reward for themselves, with the rate being higher among younger demographics. 'Sweets and gourmet foods' ranked first across all age groups, and over 90% of the purchases were 'goods'. Even amid a growing cost-saving consciousness due to rising prices, consumers exhibit a trend of 'merihari consumption' (balanced consumption), enjoying small 'petit luxuries' as a form of daily self-care.

AI Analysis

Frequently Asked Questions

Q: Do many people buy rewards for themselves on e-commerce sites?: A: Yes, according to the survey, 54.2% of e-commerce users have experienced this, exceeding 60% especially among those in their 20s.
Q: What do people mostly buy as a reward?: A: Across all age groups, 'sweets and gourmet foods' ranked first, and overall, more than 90% chose 'goods' over experiences.
Q: How much do people usually spend on a reward?: A: About 60% spend 'under 5,000 yen' per purchase, making daily 'petit luxuries' in the range of a few thousand yen the mainstream.