Investigation into the reality of purchasing behavior: "Chosen by price, decided by reviews" in an oligopolistic structure where 63.4% use e-commerce, with Amazon and Rakuten accounting for 76%
NQ Score
100/100
AI Summary (NQ-processed)
A survey by Spollup Inc. reveals that 63.4% of consumers use e-commerce, with Amazon and Rakuten dominating 76% of the market. Price is the top factor (55%) for purchases, while 82% check reviews, making them crucial for final decisions. A strong savings-oriented mindset (77.2%) underpins these behaviors.
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Frequently Asked Questions
- Q: What was the e-commerce usage rate among consumers surveyed by Spollup Inc. in March 2026?
- A: The e-commerce usage rate among consumers surveyed by Spollup Inc. in March 2026 was 63.4%, based on a nationwide internet survey of 6,000 people aged 15 to 99.
- Q: Which two companies dominate the e-commerce market according to the Spollup Inc. survey, and what is their combined usage rate?
- A: Amazon and Rakuten dominate the e-commerce market with a combined usage rate exceeding 76%, as reported in the Spollup Inc. survey conducted in March 2026.
- Q: What factor do the majority of e-commerce consumers consider most important when making a purchase, according to the survey?
- A: According to the Spollup Inc. survey, 55% of e-commerce consumers stated that 'price' is the most important factor when making a purchase online.
- Q: What percentage of consumers check product reviews before purchasing on e-commerce platforms, as found in the survey?
- A: 82.0% of consumers check product reviews before making a purchase on e-commerce platforms, according to the Spollup Inc. survey of 6,000 respondents conducted in March 2026.
- Q: What was the percentage of respondents who demonstrated a savings-oriented mindset in the Spollup Inc. e-commerce survey?
- A: 77.2% of respondents in the Spollup Inc. e-commerce survey demonstrated a savings-oriented mindset, reflecting a strong consumer focus on cost-saving in purchasing behavior.