Investigation into the reality of purchasing behavior: "Chosen by price, decided by reviews" in an oligopolistic structure where 63.4% use e-commerce, with Amazon and Rakuten accounting for 76%

AI Summary (NQ-processed)

A survey by Spollup Inc. reveals that 63.4% of consumers use e-commerce, with Amazon and Rakuten dominating 76% of the market. Price is the top factor (55%) for purchases, while 82% check reviews, making them crucial for final decisions. A strong savings-oriented mindset (77.2%) underpins these behaviors.