Investigation into the reality of purchasing behavior: "Chosen by price, decided by reviews" in an oligopolistic structure where 63.4% use e-commerce, with Amazon and Rakuten accounting for 76%
NQ Score
100/100
AI Summary (NQ-processed)
A survey by Spollup Inc. reveals that 63.4% of consumers use e-commerce, with Amazon and Rakuten dominating 76% of the market. Price is the top factor (55%) for purchases, while 82% check reviews, making them crucial for final decisions. A strong savings-oriented mindset (77.2%) underpins these behaviors.
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Frequently Asked Questions
- Q: What percentage of consumers use e-commerce according to Spollup Inc.'s survey?
- A: 63.4% of consumers use e-commerce according to Spollup Inc.'s survey.
- Q: Which two brands account for 76% of the e-commerce market in the Spollup Inc. survey?
- A: Amazon and Rakuten account for 76% of the e-commerce market in the survey.
- Q: What factor influences 55% of purchase decisions in the Spollup Inc. report?
- A: Price influences 55% of purchase decisions according to the Spollup Inc. report.
- Q: How many consumers check reviews before making a final purchase decision in the survey?
- A: 82% of consumers check reviews before making a final purchase decision in the survey.
- Q: What percentage of consumers show a savings-oriented mindset in the Spollup Inc. findings?
- A: 77.2% of consumers show a savings-oriented mindset in the Spollup Inc. findings.