Tequila Enters a New Stage: Cuervo's 2026 Craft Sour Strategy
NQ Score
44/100
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5
AI Summary (NQ-processed)
Proximo Japan announces a rebranding of its flagship tequila brand 'Cuervo' for 2026. Shifting from a high-energy shot-drinking image to a 'Craft Sour' concept for dining and relaxation, the brand collaborates with Spiceworks Holdings to expand its presence in trendy Tokyo districts like Shibuya and Shimokitazawa.