On Wednesday, July 1, 2026, Specialized held a launch event for its new road racing bike, the "S-Works Tarmac SL9," at Specialized Shinjuku. The new model, developed with a pursuit of the ultimate benchmark in road racing bikes, "Time To Finish," attracted over 300 riders, industry professionals, and ambassadors who witnessed the birth of the new Tarmac. S-WORKS TARMAC SL9 - SRAM RED AXS / GLOSS RUBY METALLIC/WHITE SILVER METALLIC Witnessing the Moment of Birth Shortly after the doors opened, the venue buzzed with attendees, filled with anticipation for the unveiling. When the "S-Works Tarmac SL9" finally revealed itself, it was met with thunderous applause. Specialized Japan President Kidoaki presented on "Time To Finish," the keyword in the development of the "S-Works Tarmac SL9," and Marketing Manager Odajima presented on the "Equation of Speed" that leads to "Time To Finish." President Kidoaki at the moment of unveiling. Presentation by Rie Odajima from the Marketing Department. Shu Kurimura Talk Show Following the unveiling, Shu Kurimura, a familiar commentator on road racing, took the stage for a talk session. The discussion focused on the S-Works Tarmac SL9's speed in actual races and the outlook for the 2026 Tour de France, which begins on July 4. Attendees listened intently while admiring the displayed bikes. Shu Kurimura, a familiar commentator on road racing. A Celebration for Cyclists After the talk show, the party began. Against the backdrop of pleasant music curated by DJ Marco, it became a wonderful space for participants to discuss the S-Works Tarmac SL9 at their leisure. Specialized Ambassador JP Oliveira (SUPER GT / KONDO Racing Team) was also present, enjoying interactions with fellow cycling enthusiasts. During the event, a surprise video message arrived from "Queen of the Sprint" Lorena Wiebes (SD Works-Protime), supported by Specialized. She commented to her Japanese fans, "My first impression of the S-Works Tarmac SL9 is a bike with speed and