NURO Offers 'Super-Sized' 3D Chanmina AR Experience at CENTRAL, Realistically Recreated Using Sony Group's Proprietary Technology

Frequently Asked Questions

Q: What is the main attraction of the NURO experiential booth at CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026?

A: The main attraction is a 'super-sized' 3D Chanmina AR experience, where a giant 3D version of artist Chanmina appears realistically recreated using Sony Group's proprietary technology.

Q: What specific Sony Group technologies are being utilized for the 3D Chanmina experience?

A: The experience utilizes 3D Gaussian Splatting (3DGS), a cutting-edge technology for overwhelming realism, and XR technology to recreate the '3D Chanmina'.

Q: How can festival attendees experience the 'Super-Sized' 3D Chanmina AR?

A: Attendees can experience the 'Super-Sized' 3D Chanmina by holding up their smartphones through the 'XR CHANNEL' app to see a 3D Chanmina appear in augmented reality at K-Arena Yokohama.

Q: Besides the AR experience, what other Chanmina-related content is offered at the NURO booth?

A: The NURO booth also offers a Naked-Eye 3D Experience where a photorealistic 3D Chanmina emerges on a large display, giving the impression she is actually there.

Q: What is NURO's role in the CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026 beyond the experiential booth?

A: NURO is an official sponsor, providing network lines and supporting communication environments across four venues in Yokohama Minato Mirai and for various online streams, as well as exclusively live-streaming the event worldwide with 'THE FIRST TAKE'.