And Digital Co., Ltd. (Head Office: Bunkyo-ku, Tokyo, President and CEO: Shohei Tsuda), a consolidated subsidiary of SoldOut Co., Ltd., will change its company name to "SoldOut RISE, Inc." (hereinafter referred to as "SoldOut RISE") effective July 1, 2026, and will officially launch its "Accompanied Business Growth Support" service specifically for regional business owners. SoldOut RISE is a consolidated subsidiary of SoldOut Co., Ltd., which provides growth support in the digital marketing domain for mid-to-large and small-to-medium enterprises. This business expansion and name change are part of SoldOut's group organizational restructuring (※1). ※1: https://www.soldout.co.jp/news/topic_20260624 We believe that accompanied support, which assists not only in strategy formulation but also in execution, is necessary for the sustainable growth of regional companies. Under the new organizational structure, we will provide strong, one-stop support from strategic conception to implementation and practical execution for key themes faced by regional business owners, such as "sales expansion" and "productivity improvement." Background of SoldOut RISE's Establishment In recent years, the environment surrounding regional companies has changed significantly. In addition to population decline and labor shortages, themes required for corporate management, such as responding to digitalization and AI utilization, have become more advanced and complex. However, it is not easy to achieve business growth while addressing these challenges with limited human resources and assets. The SoldOut Group has supported the growth of over 3,000 mid-to-large and small-to-medium enterprises to date. Through this experience, we have identified the following two common challenges faced by many regional companies: 1 Lack of systems to support business growth Despite having excellent products and services, companies have not sufficiently developed mechanisms for continuous growth through marketing, DX