[Seibu Shibuya] Flower Gifts Regaining Attention Amidst the 'Flower Gifting Culture' Spreading Among Youth

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Seibu Shibuya is hosting a Mother's Day event and a HANAHIRO CQ pop-up store, offering trendy flower gifts, sweets, and care items, inspired by the youth 'flower gifting culture'.

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Seibu Shibuya is hosting a Mother's Day event and a HANAHIRO CQ pop-up store, offering trendy flower gifts, sweets, and care items, inspired by the youth 'flower gifting culture'.

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Source: https://prtimes.jp/main/html/rd/p/000002371.000031382.html | Date: Date unavailable

Even in our own questionnaire conducted in January (1,324 respondents), 'classic Mother's Day gifts' such as flowers, sweets, and parasols were supported as preferred gifts, and many memories related to 'flowers' were shared in the free-comment section. Furthermore, as the 'flower gifting culture' of giving flowers to express congratulations or gratitude is becoming a trend, particularly among teenagers and those in their 20s, we will once again focus on 'flowers' as a universally appreciated gift across generations and hold a limited-time pop-up store. Seibu Shibuya Mother's Day ■ Period: Until May 10 (Sun) ■ Venue: Each floor = Target sales floors For details, click here: https://www.sogo-seibu.jp/shibuya/topics/mothersday-2026 ◇ After all, the 'flower gift' brings the most joy HANAHIRO CQ Pop-up Store HANAHIRO CQ Pop-up Store ■ Period: May 5 (Tue/Holiday) - 11 (Mon) ■ Venue: Building A, 1st Floor = Special venue in front of the main entrance Japan's first boutique, which gained attention for collaborating with the popular flower boutique 'Claude Quincaud' in the 16th arrondissement of Paris, will appear as a limited-time pop-up store. We will transmit a 'Paris x Tokyo style' with even more sophisticated flowers by adding the essence of Paris to the techniques of the Shimokitazawa florist 'Hanahiro'. During this period, we will offer a wide variety of items, including the popular 'Fleurs Quotidiennes' and preserved flowers from 'Ludique', another brand meaning 'playful' in French, as well as seasonal flower pots recommended for Mother's Day. ◇ Classic Sweets Gifts Sweets gifts, which are also supported as gifts in our survey. We offer limited-time Mother's Day gift packages. Azabu Karinto We will deliver 'Karinto Iroha,' where you can enjoy various flavors, in gorgeous and cute wrapping paper suitable for Mother's Day ♪ ◇ Mother's Day Limited Wrapping Karinto Iroha Price: 1,350 yen ■ Building A, 1st Basement = Seibu Food Hall / Azabu Karinto YOKU MOKU An assortmen

[Seibu Shibuya] Flower Gifts Regaining Attention Amidst the 'Flower Gifting Culture' Spreading Among Youth

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