Softbrain Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Hirofumi Toyoda; hereinafter "Softbrain"), a provider of CRM/SFA for enhancing corporate competitiveness, has conducted an interview on the implementation of esm (e Sales Manager) at TOPPAN EQUIPMENT Co., Ltd. (Headquarters: Koto-ku, Tokyo; President and CEO: Yasuharu Tomaru; hereinafter "TOPPAN EQUIPMENT") and published the article on our website. TOPPAN EQUIPMENT Co., Ltd. Case Study Page: https://www.e-sales.jp/casestudy/toppan-eqpt/ ■ Interview Overview TOPPAN EQUIPMENT Co., Ltd. handles a wide range of services, from form processing and digitization of paper documents to security measures and support systems for identity verification operations. Their strength lies in providing both the technology to digitize paper information and the technology to deliver digitized information in paper format. Currently, they are also engaged in DX support for the distribution, logistics, and manufacturing sectors. The company was formed in 2017 through the merger of the former Techno Toppan Forms and the former J.S. Cube. At the time of the merger, the company operated with three business divisions: Solutions, Information Equipment, and BPO, inheriting the functions of each company prior to the merger. However, this structure retained a vertical organizational structure, leading to challenges in sales activity coordination, such as different sales organizations approaching the same customer separately. To solve these issues and promote "team selling," the company focused on the CRM/SFA "esm (e Sales Manager)." They chose to implement it due to its flexible system design that easily adapts to Japanese business customs, its excellent UI, and its support system that accompanies users through adoption and utilization. The key points realized through TOPPAN EQUIPMENT's use of esm are as follows: - Consolidated sales information into esm, creating a company-wide common platform where solution sales, service sales