What are the growth phases of a B2B marketing organization?

They are generally divided into three phases: 'Startup,' 'Growth,' and 'Maturity,' each with different challenges and goals. This document explains these in detail.

How does the spread of AI search affect B2B marketing?

As customers conduct information gathering and comparisons before contacting sales representatives, companies are required to establish more strategic marketing systems.

What are CRM, MA, BI, and ABM specifically?

These are key tools and methods supporting marketing DX. CRM is used for customer management, MA for customer nurturing, BI for data analysis, and ABM for targeting key accounts.

What are Softbrain's strengths?

Softbrain's strengths include being the first to offer CRM/SFA in Japan, integrated solutions through the esm series, over 5,500 implementations, and a high adoption rate.

Where can I obtain this white paper?

It can be downloaded for free from the website of 'Sales Lab,' operated by Softbrain. You can access it via the URL in the article.

AI News NQ Analysis

[Free White Paper] "How to Build a B2B Marketing Organization That Continuously Produces Results ~Challenges and Solutions for Each Growth Phase~" Released

Key facts

[Free White Paper] "How to Build a B2B Marketing Organization That Continuously Produces Results ~Challenges and Solutions for Each Growth Phase~" Released
Softbrain Co., Ltd. has released a free white paper titled "How to Build a B2B Marketing Organization That Continuously Produces Results," which summarizes the challenges and solutions for B2B marketing organizations at each growth phase. It aims to support companies seeking to strengthen their marketing organizations in response to changes in customer behavior due to the spread of AI search.
Source: PR TIMES
Date: Thu Jun 11 2026 11:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Softbrain Co., Ltd. has released a free white paper titled "How to Build a B2B Marketing Organization That Continuously Produces Results," which summarizes the challenges and solutions for B2B marketing organizations at each growth phase. It aims to support companies seeking to strengthen their marketing organizations in response to changes in customer behavior due to the spread of AI search.

Citation: [Free White Paper] "How to Build a B2B Marketing Organization That Continuously Produces Results ~Challenges and Solutions for Each Growth Phase~" Released (Thu Jun 11 2026 11:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Thu Jun 11 2026 11:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Softbrain Co., Ltd. has released a free white paper titled "How to Build a B2B Marketing Organization That Continuously Produces Results," which summarizes the challenges and solutions for B2B marketing organizations at each growth phase. It aims to support companies seeking to strengthen their marketing organizations in response to changes in customer behavior due to the spread of AI search.

AI Analysis

Frequently Asked Questions

Q: What are the growth phases of a B2B marketing organization?: A: They are generally divided into three phases: 'Startup,' 'Growth,' and 'Maturity,' each with different challenges and goals. This document explains these in detail.
Q: How does the spread of AI search affect B2B marketing?: A: As customers conduct information gathering and comparisons before contacting sales representatives, companies are required to establish more strategic marketing systems.
Q: What are CRM, MA, BI, and ABM specifically?: A: These are key tools and methods supporting marketing DX. CRM is used for customer management, MA for customer nurturing, BI for data analysis, and ABM for targeting key accounts.
Q: What are Softbrain's strengths?: A: Softbrain's strengths include being the first to offer CRM/SFA in Japan, integrated solutions through the esm series, over 5,500 implementations, and a high adoption rate.
Q: Where can I obtain this white paper?: A: It can be downloaded for free from the website of 'Sales Lab,' operated by Softbrain. You can access it via the URL in the article.