The 'Father of Hair Growth' arrives, featuring Father of Ultra! 'CHAP UP' takes over the escalators at Bic Camera Ikebukuro Main Store with special visuals.
NQ Score
88/100
AI Summary (NQ-processed)
SocialTech has launched a promotional campaign for its men's hair care brand 'CHAP UP', featuring 'Father of Ultra' as the 'Father of Hair Growth'. Large-scale visuals have been installed on the walls and ceilings of the escalators at Bic Camera Ikebukuro Main Store starting February 4, 2026.
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Frequently Asked Questions
- Q: What character has been appointed to promote the 'CHAP UP Hair Growth Lotion'?
- A: The 'Father of Ultra' has been appointed to promote the hair growth tonic as the 'Father of Hair Growth'.
- Q: Where and when did the special visuals of CHAP UP start being displayed?
- A: They have been displayed on the walls and ceilings alongside the escalators at the Bic Camera Ikebukuro Main Store since February 4, 2026.
- Q: What is the cumulative series sales figure for the 'CHAP UP' brand?
- A: The brand has surpassed 13 million units in cumulative series sales based on research by SocialTech in October 2025.
- Q: What kind of product is 'CHAP UP Hair Growth Lotion' according to the text?
- A: It is a quasi-drug hair growth tonic formulated with active ingredients to condition the scalp and nurture healthy hair.
- Q: What action should customers avoid regarding the display at the store?
- A: Customers are requested to please refrain from making inquiries to the store or its staff about the display.