Sniffout and Hitokuse Launch AI-Powered Advertising Agency Automation Support Service Utilizing "Agent Skills"

AI Summary (NQ-processed)

Sniffout Inc. and Hitokuse Inc. jointly launched a service on April 14, 2026, to automate advertising agency operations using "Agent Skills," an industry-standard framework for AI agents. The service focuses on automating ad placement, budget management, and reporting, which are traditionally labor-intensive tasks. Agent Skills, developed by Anthropic and open-sourced in late 2025, is adopted by major AI vendors including OpenAI and Google. Pilot results demonstrate significant efficiency gains, such as reducing ad placement time from 30-60 minutes to approximately 3 minutes per case and increasing the number of cases handled per person from 5-10 to up to 50. The service, starting from 500,000 JPY per month, targets advertising agencies and in-house advertising operations teams. Standard security features include threshold control, privilege separation, context engineering, and full audit trails. The initiative has also been featured in NIKKEI Digital Governance.