SMN and True Data Realize Store Purchase Measurement with 'TV CM x Digital Ads' Integration; Strengthening 'Offline Purchase Tracking' in Retail
NQ Score
45/100
N1 Content Completeness
5
AI Summary (NQ-processed)
SMN and True Data have verified that the synergy between TV CMs and digital ads significantly boosts store purchase rates through a joint project with a major beverage maker, utilizing 60 million purchase data points.