Wendy's Japan Co., Ltd., First Kitchen Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Osamu Murase; hereinafter "First Kitchen"), V Point Marketing Co., Ltd. (Headquarters: Yokohama-shi, Kanagawa Prefecture; President & CEO: Seigo Hirota; hereinafter "V Point Marketing"), and Sumitomo Mitsui Card Company, Limited (Headquarters: Koto-ku, Tokyo; President & CEO: Yukihiko Onishi; hereinafter "Sumitomo Mitsui Card") will launch a service on Monday, June 29, 2026, at all 104 "Wendy's First Kitchen" and "First Kitchen" stores operated by First Kitchen (excluding racecourse stores), where customers can earn and use V Points by presenting their mobile V Card. "Wendy's First Kitchen" is a collaboration between the American hamburger chain "Wendy's" and the Japanese-born "First Kitchen." It offers a wide range of fast food items, including authentic American hamburgers and original fresh pasta, and operates 74 stores*1, primarily in the Kanto and Kansai regions, serving many customers. "First Kitchen," founded in 1977 and born in Japan, is a hamburger chain with 30 stores*1 nationwide. It is popular for its unique menu items not found in conventional hamburger shops, such as the "Bacon Egg Burger," which is tailored to the delicate Japanese palate, as well as flavored fries, pasta, and desserts. "Wendy's First Kitchen" and "First Kitchen" each have distinct characteristics, offering common menus alongside products that leverage the strengths of each brand. Through this initiative, customers using "Wendy's First Kitchen" and "First Kitchen" operated by First Kitchen will earn V Points as shopping points at a rate of 1 point per 200 yen (tax included) when they present their mobile V Card, available through the V Point app or other means, at the time of payment. Furthermore, by paying with a Sumitomo Mitsui Card*3, customers can also earn V Points as payment points. The accumulated points can be used at "Wendy's First Kitchen" and "First Kitchen" at a rate of 1 point =