64% of apparel e-commerce users have "hesitated to purchase due to images" — The No. 1 complaint is "can't tell the size/fit"
NQ Score
56/100
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Frequently Asked Questions
- Q: What percentage of apparel e-commerce users have hesitated to make a purchase due to product images?
- A: 64% of apparel e-commerce users have hesitated to purchase due to product images.
- Q: What is the primary complaint users have regarding product images on apparel e-commerce sites?
- A: The number one complaint is that users 'can't tell the size/fit' of the apparel.
- Q: How important are product images considered to be in the purchasing decision for apparel e-commerce?
- A: 89% of respondents believe that product images are a 'decisive factor in purchase'.
- Q: How many images do most apparel e-commerce users typically check before making a purchase?
- A: 83% of users check 4 or more images, with only 1% finding a single image sufficient.
- Q: What was the main objective of the survey conducted by Central Office Co., Ltd.?
- A: The survey aimed to quantitatively understand consumer complaints about product images and their impact on purchasing behavior.