What is the significance of this survey in the Japanese business environment?

It shows that business card management in many Japanese companies has not been digitized and is left to individual discretion. This signifies a large market opportunity for SaaS products like corporate business card management services.

Why is analog business card management still mainstream in Japanese companies?

According to the survey, about 60% of companies lack clear rules for business card management. This is likely due to long-standing customs and concerns about the cost and security of implementing digital tools.

What is the key to popularizing corporate business card management services in the Japanese market?

It is crucial to strengthen integration with existing sales support tools like SFA and CRM and to demonstrate concrete marketing effects. Providing added value by embedding AI into the tool to streamline daily operations is also key.

What does 'visualization of challenges' mentioned in the survey results specifically mean?

Companies that have adopted corporate services become more aware of organizational issues such as 'role allocation' and 'information sharing between departments.' This is because centralizing data management reveals problems that were previously invisible.

What is the attitude of Japanese sales representatives towards using AI?

While daily use is still low at around 10%, there is a high expectation for AI functions to be integrated into the business tools they use daily, rather than using standalone AI tools. This suggests they are looking for low-barrier solutions that lead to immediate work improvements.

AI News NQ Analysis

Adoption of Corporate Business Card Management Services May Help Visualize Sales Challenges

NQ Score 48/100

N1 Content Completeness 8

AI Summary (NQ-processed)

In February 2026, Sky Inc. conducted an online survey of 1,990 business professionals engaged in sales-related work nationwide. The results revealed that approximately 60% of companies lack established rules for business card management, with analog methods remaining mainstream. Companies that have adopted corporate business card management services tend to have a better visualization of their sales challenges compared to non-adopters. Furthermore, while AI utilization in sales activities is still low at about 10%, the findings suggest a demand for AI integrated into business tools rather than standalone AI.

AI Analysis

Frequently Asked Questions

Q: What is the significance of this survey in the Japanese business environment?: A: It shows that business card management in many Japanese companies has not been digitized and is left to individual discretion. This signifies a large market opportunity for SaaS products like corporate business card management services.
Q: Why is analog business card management still mainstream in Japanese companies?: A: According to the survey, about 60% of companies lack clear rules for business card management. This is likely due to long-standing customs and concerns about the cost and security of implementing digital tools.
Q: What is the key to popularizing corporate business card management services in the Japanese market?: A: It is crucial to strengthen integration with existing sales support tools like SFA and CRM and to demonstrate concrete marketing effects. Providing added value by embedding AI into the tool to streamline daily operations is also key.
Q: What does 'visualization of challenges' mentioned in the survey results specifically mean?: A: Companies that have adopted corporate services become more aware of organizational issues such as 'role allocation' and 'information sharing between departments.' This is because centralizing data management reveals problems that were previously invisible.
Q: What is the attitude of Japanese sales representatives towards using AI?: A: While daily use is still low at around 10%, there is a high expectation for AI functions to be integrated into the business tools they use daily, rather than using standalone AI tools. This suggests they are looking for low-barrier solutions that lead to immediate work improvements.