Beauty Market Expanding, Yet Why Are Scalp Problems Continually Increasing? Experienced Beautician Launches New Project Centered on "Stop Beauty"
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EZUKARIMO Inc. has launched a new project centered on "stop beauty," based on the perspective that the increasing scalp problems and sensitive skin seen in recent years might be due to "over-care" and the structure of modern beauty that presupposes "consumption." This initiative aims to redefine beauty and challenge conventional practices.