Simmons Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Kazuhiro Futatsuya; hereinafter Simmons) will open the "Shinjuku Simmons Gallery" in Tokyo's Shinjuku district on July 4, 2026 (Sat). New Base Established in Shinjuku with Excellent Access We will open a new gallery offering comfortable sleep in Shinjuku, a city known domestically and internationally as a crossroads of business, culture, and entertainment, where diverse people gather. Many private railways and subways, including Odakyu Electric Railway, Keio Corporation, Tokyo Metro (Marunouchi Line, Fukutoshin Line), and Toei Subway (Shinjuku Line, Oedo Line), converge here, offering excellent accessibility not only from within Tokyo but also from various parts of the Tokyo metropolitan area, including Kanagawa, Saitama, and Chiba prefectures. Due to its excellent access from major Tokyo terminals (three sub-centers and major business districts), we have received requests for a new gallery from our business partners, primarily department stores, as well as from general customers. By establishing a gallery in this location, we aim to acquire new customers and improve our services with the keywords "prime location" and "excellent access." The location is on the second floor of the Daiichi Hakuhou Building in Shinjuku 5-chome. The building faces Yasukuni Dori, and in a relaxing space (approximately 93 tsubo) overlooking the street trees along Yasukuni Dori, customers can experience Simmons' lineup at their leisure. "Shinjuku Simmons Gallery" Where You Can Experience Simmons' Over 150 Years of History Simmons is a global bed manufacturer with over 150 years of history. Through its unique "pocket coil mattress," it continues to provide high-quality sleep tailored to each individual. Its quality is highly regarded in luxury hotels and luxury cruise ships worldwide. It also boasts a track record of numerous installations in luxury hotels in the Shinjuku area. Featuring Everything from Top-Class Mattress