au Payment Co., Ltd. Responds to X (Twitter) Algorithm Changes with "Shuttlerock BBF", Achieving Increased Impressions & Ranking #1 in Trends
NQ Score
100/100
AI Summary (NQ-processed)
au Payment Co., Ltd. partnered with Shuttlerock Japan Co., Ltd. to redesign its X (Twitter) instant win campaign, "Shuttlerock BBF for X," in response to algorithm changes. This strategic redesign, which included adding 'reply' as an optional participation condition, led to a significant increase in impressions, follower growth, and engagement, ultimately achieving the #1 trend position.
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